9 Apr
2009
I am sure there is a message to this commercial, yet whenever I watch it I don’t hear anyone talking. It’s an odd phenomenon. It would almost seem they are marketing to men, I thought the beer companies were the kings of the “Sex Sells” method. Overall though, I like the creativity of the commercial. The way it begins all white, then the dresses fill out with the associated fruit flavors is creative.
I don’t see too many men buying Benefiber, but who knows. Women out there how do you feel about this commercial, does it make you want to buy?
4 CommentsAdvertising, beverage, Random, TV Commercial
Tags: benefiber, dress, women
vee
19 Apr 2009
more interesting is the Benefiber magazine ad, it has obvious sexual shapes in the drink splashes. This is why I googled in this brand, it does use sex.
Kat
10 May 2009
I decided to buy benefiber after seeing one of these “sex sells” commericals today. Sadly, as I watched the commercial and recognized who and what they were trying to target (women who want to be slimmer and look sexier etc…) I still went out and bought the stuff. Uh oh … my tummy hurts.
maggie
2 Jul 2009
i think these commercials are a disgrace and are too racy.
futureboy
18 Apr 2010
These commercials made me want to buy Benefiber. And rubbers. I actually stop my Tivo from fast-forwarding through commercials whenever I see this one. Striped tights FTW!